Marketing Executive and Author, Al Ries, dies at 95

Marketing Executive and Author, Al Ries, dies at 95

Al Ries is a marketing executive and author from the United States. He is the founding and chairman of the Atlanta-based consulting business Ries & Ries. Ries is credited with reintroducing the concept of “positioning” in the world of marketing, along with Jack Trout.

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Al Ries, who changed advertising, passes away aged 95

Ries is a pioneer in advertising who transformed how businesses create and market their goods to customers worldwide, worked up until almost the end of his life.

Al Ries Age, Family, Early Life

Ries was born in Indianapolis, Indiana on November 14, 1926. He holds an American Nationality and he belongs to the white ethnicity. His Zodiac sign is Scorpio.

al ries family
source: RIES

There is currently no verified information about Al Ries’s parents yet.

Al Ries Wife, What about his Relationship?

Ries seems married Man with one daughter. His wife’s identity is unknown.

Al Ries Career, What was his profession?

Al served for General Electric’s advertising department before launching his own advertising firm, Ries Cappiello Colwell, in New York City in 1961. In 1967, Jack Trout joined the agency. In 1972, Ries and Trout authored a three-part story for Advertising Age.

Positioning: The Battle for Your Mind, published in 1981, was inspired by the ideas explored in that series of essays. Ries authored a piece for AdWeek in 2007 titled Why the iPhone Will Fail, which focused on the past failure of convergent devices. Ries was named a 2016 Marketing Hall of Fame inductee by the American Marketing Association, New York Chapter.

How much is Al Ries Net Worth?

However, we don’t have any specific information about Al Ries’s net worth.

Also Read: American Memoirist & Essayist, Leonard Kriegel, dies at 89

Which school and college did he go to?

Al earned his bachelor’s degree in mathematics from DePauw University in 1950.

Is he available on any kind of social media platform?

Unfortunately, Ries does not seem to be available on social media.

Physical Appearance of Al Ries’s Height, Weight

HeightNot Available
Hair ColorWhite
Eye colorBluish
WeightNot Available
Body typeFit
Sexual orientationStraight

Interesting facts about Al Ries’s should be known

NationalityAmerican
EthnicityWhite
Zodiac signScorpio
Relationship StatusNot Available

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